The story of wine in India is one of discovery and transformation. What was once perceived as an enigmatic beverage is now an essential part of sophisticated dining and social experiences. At the heart of this evolution are India’s sommeliers, the ambassadors of wine culture, who are reimagining the way Indians engage with fine wine.

Sommeliers play a major role in shaping India’s wine culture by merging global practices with local tastes. Wine, traditionally associated with Western cuisine, is now being harmoniously paired with Indian food, thanks to the expertise of these professionals. From rich biryanis to spicy curries, sommeliers have demonstrated that wine can complement the diverse and bold flavors of Indian cuisine. This thoughtful integration has not only enhanced the wine-drinking experience but has also made it more relatable to Indian consumers, breaking down barriers that once surrounded this beverage.

Education is important. Dispelling myths, such as the belief that wine is exclusively for the elite, is a key focus. Through workshops, tasting sessions, and masterclasses, sommeliers across India are bringing the world of wine closer to consumers. These initiatives aim to simplify complex ideas—explaining grape varieties, winemaking techniques, and pairing principles—in ways that are engaging and accessible. By sharing the stories behind every vintage and terroir, sommeliers create a connection between consumers and the craft of winemaking, cultivating a deeper appreciation for quality and authenticity.

The demand for fine wine in India is growing at an unprecedented pace. Several factors are driving this shift, including the rise of experiential dining, the globalization of taste, and the increasing curiosity of a younger, urban demographic. Fine wine is no longer confined to high-end restaurants; it is making its way into homes, celebrations, and casual gatherings. This surge in interest provides sommeliers with an opportunity to champion not just international wines but also the burgeoning portfolio of Indian labels. Wines from Nashik, Bangalore, and beyond are gaining global recognition, and sommeliers play a key role in showcasing these homegrown gems to an eager audience.

Despite the progress, challenges remain in shaping India’s wine culture. Misconceptions about wine being too complex or inaccessible still linger. Additionally, the preference for quantity over quality can undermine the appreciation of fine wine. Overcoming these hurdles requires persistence and dialogue. As sommeliers and professionals in the industry, we believe that the solution lies in consistent engagement, offering tailored guidance that resonates with individual preferences and cultural contexts.

Looking to the future, the role of sommeliers in India will continue to expand. As the wine market matures, sommeliers will not only shape consumer preferences but also influence broader industry practices. We envision a future where Indian sommeliers are recognized on global platforms, contributing to wine programs worldwide while proudly representing India’s unique voice in the global wine narrative.

By: Mattia Antonio Cianca – Vice President of the Sommeliers Association of India