This Diwali, KIKO Milano brings its most-loved beauty icons to life with Sparkle Stories, a Limited-Edition packaging, designed to transform everyday beauty into a festive celebration. Featuring the brand’s most loved products across face, eyes, lips and skincare, the collection gives KIKO Milano favorites a fresh festive identity.

Inspired by Indian architectural patterns, radiant colours, and antique gold accents, Sparkle Stories blends the visual richness of Diwali with KIKO Milano’s contemporary Italian beauty aesthetic. Traditional motifs are reinterpreted through customized secondary packaging, pairing vibrant fuchsia with luxurious antique gold to symbolize light, prosperity and empowerment. The collection features brand favorites including Unlimited Blush, Maxi Mod Mascara, Unlimited Double Touch, 3D Hydra Lipgloss, Creamy Comfort Lip Liner, PH Reacting Glow Lipstick and Hydra Pro Glow. The edit also introduces exclusive gift sets featuring a newly designed fuchsia pouch finished with a golden tassel.

At the heart of the collection is the idea of elevating everyday beauty into celebration. From getting ready for festive rituals and Diwali nights to gifting loved ones, KIKO Milano brings together beauty, light and self-expression to make every festive moment feel even more special.

With Sparkle Stories, KIKO Milano is embracing a growing opportunity for global beauty brands in India – localizing their expression around culturally significant moments while staying true to their global identity.

The Sparkle Stories Limited Edition Collection will be available across all KIKO Milano Exclusive Brand Outlets (EBOs) in India, as well as at select Tira stores and online at tira.com, making the festive collection easily accessible to beauty lovers this Diwali.